Backstage: The Premier Event for Emotional Marketing

Backstage: The Premier Event for Emotional Marketing

D’ Au2nomous Production, a senior marketing class from the Polytechnic University of the Philippines (PUP) Manila, proudly presents the premier marketing event of the year, BACKSTAGE: Unveiling the Emotional Spectrum of the Marketing Landscape. Prepare to immerse yourself as this seminar aims to shed light on how emotional marketing impacts brand recall and loyalty.


Embracing a theatrical theme where emotions play a vital part in connecting with the audience, BACKSTAGE will unveil the power of emotional impact in enhancing marketing strategies. Through insightful discussions and practical examples during this event, the attendees will gain a comprehensive understanding of how brands can authentically connect with consumers, influencing their behavior and fostering lasting brand loyalty.

BACKSTAGE features esteemed guest speakers who are industry experts to share their knowledge and insights:

  • Mr. Edgar Joseph Bonagua and Mr. John Theodosio, Co-Founders of Madman Creatives
    • “EQUIPOISE: Handling the Tightrope of Humor in Marketing”
  • Mr. Alan Fontanilla, CEO and Co-Founder of The Pod Network Entertainment
    • “IGNITION: Identifying the Market’s Emotional Triggers”
  • Ms. Apple Manansala, President of TNC (The New Channel)
    • “DECIPHER: Unveiling the Metrics and Ethical Aspects of Effective Marketing Campaigns”

Adding to the event’s exciting program, there will be performances by rising Filipino music artists:

  • Kat Jaranilla – Singer-Songwriter
  • ECLYPSE – P-Pop Boy Group
  • Jolianne – Singer-Songwriter 

An important highlight includes an advocacy segment on mental health awareness, featuring Mental Health Hour Manila to expound on this subject and provide an in-depth perspective.

Additionally, BACKSTAGE will be open to professionals of all levels, marketers and advertisers, PUP local partner productions and partner organizations, faculty of PUP College of Business Administration, as well as brand and media sponsors, to learn and enjoy, while also providing opportunities to network with marketing experts from different industries and participate in discussions. 

Join us on June 22, 2024, from 12:00 PM to 4:00 PM at PUP College of Communications Theater to witness these thrilling activities and more! Secure your seat by registering at:

For any inquiries, kindly contact Shienna Tibayan, at 0928 370 0989 or at Stay connected and updated by following the social media accounts of D’ Au2nomous Production:


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See you at BACKSTAGE, Madlang Marketistas!




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