Globally recognised games industry event series Pocket Gamer Connects has announced a new addition to its conference roster with the debut of its B2B summit in Shanghai. Held at the luxurious Pudong Shangri-La, the one-day summit is strategically scheduled for July 30, one day ahead of Asia’s leading games event, ChinaJoy. 

Themed around leading tracks ‘East Meets West’ and ‘West Meets East’, the event is a continuation of PG Connects’ broader vision of uniting the global games industry. As such the event serves as a gateway for global games companies into the Chinese sector, the world’s largest and most lucrative games market according to leading games data company NewZoo.

Supporting the regional games industry, Pocket Gamer Connects Summit Shanghai also serves as a runway for China’s industry professionals and companies looking to build impactful connections in order to take off globally. 

“China is the world’s largest games market, and it’s long been a goal of ours to bring our Pocket Gamer Connects community to Shanghai,” said Steel Media COO Dave Bradley. “Games are a truly global phenomenon, so after building successful events across Europe, the US, and the MENA region, expanding into Asia is a natural next step for us. We’re excited to see what new connections and insights will emerge from the sessions and networking in Shanghai. And this first PGC Summit should be the perfect launchpad for industry professionals heading to the huge ChinaJoy event too.”

“I’m so excited to be heading back to Shanghai – I used to attend ChinaJoy every year and we’ve run networking events there previously, but this marks our first outing in mainland China as we continue our mission to support, celebrate and connect the global games industry,” added Steel Media CEO Chris James. “PGC Summit Shanghai is designed as a friendly onboarding to both the Chinese market and ChinaJoy itself. As well as connecting you with leading companies in a relaxed English-speaking environment, we’ve arranged special partnerships to facilitate e-visas for conference attendees, as well as a one-day pass to ChinaJoy.”

Tencent, Scopely, Mattel, and Epic among attendees

Part of a trusted games industry brand with over a decade’s experience of international events across key hotspots like London, San Francisco, and Helsinki, PG Connects Summit Shanghai is an essential B2B conference for global and local attendees wanting to make the most of their ChinaJoy participation. 

Set to welcome over 500 global games industry professionals, attendees include indie and triple-A developers, publishers, investors, tool providers, marketers, and everything in between. Among the companies coming are Tencent, Mattel163, Epic Games Store, Scopely, EA, Xiaomi, and more.

Event agenda

Some 40 expert speakers make up the programme lineup, sharing unmatched industry insight across five dedicated tracks spanning crucial areas of game development and business.

In addition, attendees will experience the familiar Pocket Gamer Connects event setup, featuring: 

• A comprehensive expo floor with booths and meeting spaces
• The Big Indie Zone – showcasing indie developers
• MeetToMatch – an integrated platform for curated business matchmaking
• Fringe networking activity connecting investors, publishers & developers

A global games hub and home to numerous international and local game companies, Shanghai becomes an unmatched opportunity for business during ChinaJoy (August 1–4). PG Connects serves as an ideal soft landing and gateway into this unique week – as a bonus, tickets include an exclusive one-day entry to ChinaJoy. 

PG Connects Summit Shanghai registration is live, with the mid-tier pricing offers saving attendees ¥430 ($60).

For more details, visit the official site at www.pgconnects.com/summit-shanghai. 

Media contact: Chris James, CEO, Steel Media, chris.james@steelmedianetwork.com

About Pocket Gamer Connects

Steel Media has been running PG Connects’ B2B networking and knowledge-centred conferences since 2014. The series has welcomed over 57,000 attendees (live or digital) from more than 70 countries, hosted 52 conferences across 10 nations, facilitated over 110,000 business meetings and, as such, had some impact on or initiated over $1.5 billion in deals. Bringing together professionals from across the entire ecosystem, the events cover formats spanning mobile, PC, console, XR, blockchain, and AI.

About Steel Media

Steel Media is a leading games industry media and events company, delivering B2B news through PocketGamer.biz, its PG Connects conference series, as well as consumer brand PocketGamer.com. Since 2019, Steel Media has been part of the Enthusiast Gaming group, a top ten Comscore gaming community supporting over 20 websites and over 250 YouTube channels.

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